Van Gogh Museum and DHL Express Launch ‘Heart for Art’ Educational Programme

To teach and inspire children for whom art education is not always accessible through the art and life story of Vincent van Gogh.

The Van Gogh Museum and DHL Express are launching a new educational programme, Heart for Art. For the next three years, the global partners will collaborate to inspire children in communities with limited access to cultural education with the art and life story of Vincent van Gogh. The Heart for Art programme, which was piloted in New York City in Spring 2022, will roll-out in American cities in the months ahead with the intention to expand globally in the upcoming years. In the first 6 months the educational programme will be launched at 30 educational institutions in the United States, which would reach -and positively impact- 20,000 students in the first school year.

The DHL x Van Gogh Museum Heart for Art programme enables children to learn about Vincent van Gogh, stimulates their creative development and invites them to discuss significant themes from Vincent’s life such as identity, chasing dreams and dealing with setbacks. The programme is developed especially for children with no or limited access to art education. Teachers are trained by experienced Van Gogh Museum educators in special sessions – either on location or online. ‘We were delighted to develop a dedicated Heart for Art educational programme, based on our extensive experience with schools in The Netherlands and (international) online lessons. By training teachers worldwide to work with our educational tools we hope to connect and inspire children with Vincent’s art and life story’ says Gundy van Dijk, Head of Education and Interpretation of the Van Gogh Museum.